Employee Value Proposition Course
Give candidates a clear, honest reason to choose your company. In five recorded lessons, Mike Pritula takes you from an audit of current promises to an EVP draft, recruiter messaging and a measurement plan. Compare what people hear during hiring with what they experience at work.
- 5 recorded lessons
- EVP audit and design worksheets
- Messaging and measurement guides
- Homework review
- Diploma
By Mike Pritula — No. 1 HR instructor on Udemy, 21 years in HR
The job in front of you Sound familiar?
Your career page and vacancies use broad claims that could describe almost any employer.
Recruiters and hiring managers give candidates different reasons to join.
Employees describe a different experience from the one promised during hiring.
You have an EVP presentation, but no plan to test it or keep it current.
What you will have after the course
An audit of promises and reality
Compare hiring messages with employee feedback. Record gaps and decide which need attention first.
An EVP draft supported by evidence
Define the core promise, pillars, target audiences and proof points. Check that the company can support what it says.
A communication and review plan
Prepare job and recruiter messaging. Choose hiring, feedback and retention measures for reviewing the EVP.
| Source | What we promise | What is real | Gap | Priority |
|---|---|---|---|---|
| Career website | Flexible schedule | 5 days in office | High | Critical |
| Vacancies | Growth and development | No career tracks | High | High |
| Recruiters | Great team | High turnover | Medium | High |
| Glassdoor | — | Rating 2.8 | — | Critical |
| Onboarding | Mentoring | No buddy program | Medium | Medium |
Start today, for free
The free PapaHR page provides an HR strategy template with 17 sections, hints and examples. It covers business goals, audit findings, priorities, metrics, budget and a roadmap, without sign-up. Use it to place the EVP work from the course in your wider HR strategy.
- The EVP survey in PapaHR asks the team 15 questions on why they work here: pay and benefits, the work itself, people and culture, growth, stability. Answers are anonymous.
- Record your EVP in the EVP section of the HR strategy document, next to the business goals and priorities.
- In Free you can create 5 HR documents; unlimited — in Pro and in the academy subscription.
Tools you get in the course
EVP canvas
Structure the employer offer by compensation, benefits, career, work environment, culture and mission.
ExcelEVP gap analysis matrix
Compare promises with reality by source, record the gap and set a priority for action.
ExcelEmployee interview guide
Ask what attracted people, which promises were met, what keeps them and what they would change. Record and analyse responses.
ExcelEVP architecture document
Build the core statement, pillars and proof points. Add target segments, competitor comparisons and validation.
ExcelEVP job post template
Connect the core promise with the role, pay, growth, work format, team and reasons to join.
ExcelRecruiter messaging guide
Prepare the EVP core, pillars, messages by audience, call scripts and answers to candidate questions.
ExcelEVP metrics dashboard
Review awareness and message consistency alongside hiring, feedback and retention measures. Follow changes over time.
ExcelWho this course is for
HR generalist
needs a clear employer promise grounded in employee experience
HR business partner
connects EVP decisions with business needs and culture
HR director
is creating or updating the company's EVP
Talent acquisition lead
needs consistent messages for recruiters and hiring managers
Program
Lesson 1. EVP: what it really is and why businesses need it
Separate the employer promise from slogans. Examine how EVP connects with hiring and retention, review common mistakes and use the EVP canvas.
Result: A structured view of your current employer offer.
Lesson 2. Diagnosing your current EVP: where you are now
Audit the career site, vacancies, social media, recruiter messages and internal communications. Interview employees and compare promises with reality.
Result: A gap analysis with priorities for improving the EVP.
Lesson 3. Designing a strong EVP
Build a core statement and pillars with proof points. Adapt the message for different audiences and connect it with strategy, culture and management decisions.
Result: An EVP draft with supporting evidence and audience priorities.
Lesson 4. EVP packaging and communication
Translate the EVP into job posts, career pages, recruiter calls and candidate interviews. Check consistency across messages and the employee experience.
Result: Job and recruiter messaging based on the same EVP.
Lesson 5. Measuring effectiveness and strengthening EVP
Choose measures for hiring, offers and retention. Collect candidate and employee feedback, review results and decide when to update the EVP.
Result: A measurement dashboard and an EVP review plan.
Your profile after the course
What you can add to LinkedIn and your CV — and what this work pays.
Your Name
HR Specialist · Employee value proposition and communication
Experience
Prepared an EVP gap analysis, a core promise with evidence, messages for target audiences and a plan to review hiring and retention measures.
Licenses & certifications
EVP — Mike Pritula AcademyDiploma after the course
Skills
- EVP Audits
- Employee Interviews
- EVP Design
- Recruitment Messaging
- EVP Measurement
Medians in the U.S.; pay depends on country, company and experience. * U.S. Bureau of Labor Statistics, May 2025
Your diploma after the course
Complete the course assignments and get a personal diploma of Mike Pritula Academy.
- Add it to Licenses & certifications on LinkedIn
- Every diploma has its own unique code
- The QR code on the diploma opens its online version
- Issued on Accredible, the platform Google, Udacity and Rosetta Stone use for their certificates, so it cannot be forged
- Lesson 1. EVP: what it really is and why businesses need it
- Lesson 2. Diagnosing your current EVP: where you are now
- Lesson 3. Designing a strong EVP
- Lesson 4. EVP packaging and communication
- Lesson 5. Measuring effectiveness and strengthening EVP
Learn from your phone
Recorded lessons fit into your day: on the way to work, at lunch or in the evening.
- Recorded video lessons — watch at any time
- A year of access, at your own pace
- EVP worksheets in Excel and guides in the lesson slides
- Homework reviewed, Diploma after completing the assignments
Mike Pritula
Founder of Mike Pritula Academy and PapaHR
Mike Pritula founded the academy and built PapaHR, the HR system where the templates of his courses work for real companies. The playbooks are his own HR practice, step by step.
What graduates of the academy say
Graduates of related Mike Pritula Academy courses, from the surveys they fill in when they get the diploma.
“At my company I launched a careers website, which is now a strong and promising HR marketing tool. That alone made the course worth it.”
Course: HR Marketing · Profile on LinkedIn
“Honestly, I used to think building a company culture and teaching it to employees was something complex and cumbersome. Now I see it’s entirely doable — and the process can be engaging and manageable.”
Course: Company Culture · Profile on LinkedIn
“A very useful course: everything is explained in detail and clearly. I learned something new and tried new tools — I think they’ll come in handy at work.”
Course: LinkedIn Recruiter · Profile on LinkedIn
“What’s more, the course gave me more confidence in my own experience, which let me change jobs and broaden my role. You change people’s lives!”
Course: HR Director · Profile on LinkedIn
Price
for one person, access for a year
- 5 recorded lessons
- EVP worksheets in Excel and guides in the lesson slides
- Homework review
- Diploma
a year for one person
- All 150+ courses of the academy, this one included
- All playbooks, now and new ones
- Homework review and certificates
- PapaHR Pro for up to 50 employees
a year for a team of up to 10 people
- Everything in the annual subscription
- For up to 10 people of your team
- PapaHR Pro for up to 200 employees
Questions
Can I use the course if we already have an EVP?
Yes. The audit and gap analysis help you review an existing EVP, check its evidence and decide what needs to change.
How is EVP different from employer branding?
EVP describes the value you offer employees and the evidence behind it. Employer branding communicates that offer. The course connects the promise with the messages used in hiring.
Does the course cover different employee groups?
Yes. It covers a shared EVP core and different messages for target groups, including specialists, managers and operational roles.
How will I measure the EVP?
The lessons cover awareness, message consistency, hiring measures, offer acceptance, candidate feedback, retention and employee feedback. You select measures relevant to your company.
Do I get a Diploma?
Yes, after completing the course assignments. Homework is reviewed.
What does the annual subscription give?
All 150+ courses of the academy for a year, including this one. You can study the recorded classes at your own pace. The team subscription covers up to 10 people.